About us

Our first idea was to offer fashion products within the reach of people. We wanted to offer the best possible clothing in both quality and style, at the cheapest possible price, and with only FIRST-HAND products. And this is what we have been doing so far.
We believe fashion fully contributes to people well being, beauty and confidence, and we are happy to participate at our level.
Our teams are made of dedicated people, who do their best to make our motto ‘moda pripada svima’ happen : from the product selection, to the packing and dispatch of goods, until the product display and advice on the shop floor.
We do our business in a professional and trustworthy way, and we support the local economy whenever possible.
We see fashion as being lively, optimistic and cheerful. Do you?


We only sell first-hand products. We sell outlet garments, shoes and accessories for women, men and kids. Fashionable garments, in quality fabrics and nice cut.
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Opening of Azel France OUTLET on Saturday, 5th October, in Trebinje (Svetosavskoj 22 - Marketu 99). Previous collections at the cheapest prices, all year along.
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Our shops are situated in prime locations, either downtown or in major commercial centers, and are very easy to access.
Goods are sent every day from our warehouse and new products are constantly being introduced in our stores.

To find your local store:



It all started with the opening of a shoe store close to Sarajevo airport in 2003. The shop, offering shoes for women, men and kids

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Fashion tips

Your buying guide to men‘s jeans.  Buying jeans may seem like a straightforward task: after all, they are essential when

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How to read Laundry Symbols?

Laundry symbols seem like another language, but the washing instruction symbols on your garments’ care labels tell you exactly

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